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The Flaschenpost Story – How It All Began

It was a perfectly practical idea that provided the basis for Flaschenpost in 2006. University students and wine lovers Renzo Schweri and Dominic Blaesi were frustrated about having to spend so much time search different wine shops for their favorite wines. On top of that, delivery costs were starting to add up, but lugging heavy cases of wine around on public transport wasn't an option either. There had to be a way to use the Internet to make it easier! So the two students developed their idea of creating a place where people could easily order any wine in the world from one convenient source. An «Amazon for wine», so to speak.

They drafted their first business plan at a vineyard in Piedmont – it was just a single sheet of paper, but when it came to confidence and enthusiasm, it was hard to beat. They took it from wine shop to wine shop. Now keep in mind that as far as the Internet was concerned, it was still the Stone Age back then: Facebook was just getting started, and smartphones and Zalando didn't exist yet. Many wine retailers were still skeptical and did not believe wine could be sold over the Internet. Dominic and Renzo managed to gain the trust of about a dozen wine shops.

And with that, Flaschenpost went online in 2007 – with an already respectable selection of 2000 wines. In those early days, the two actually shipped orders from their student apartment. In the years since, the company has grown steadily, and is now the largest online wine retailer in Switzerland, with over 30,000 wines in their catalogue.

Fun fact

In those early days the two founders actually shipped orders
from their own student apartment.

«We want to do things differently, re-imagine how they're done, and use our creativity, persistence, and passion for fun to develop the best wine service for our customers.»

Renzo Schweri

Co-CEO & Co-Founder

What Drives Us

We want to make buying wine as easy as possible. That's why we offer the widest selection, low prices, and quick delivery. We also want to help wine connoisseurs and newcomers alike navigate the tremendous diversity of the wine world to find exactly the wines they like. We are always ready to give advice and support to all wine lovers in Switzerland.

To that end, we're always working on new services and digital possibilities that make it even easier and faster for customers to find the exact wine that best meets their needs – and tastes! After all, as Goethe himself knew, life is too short to drink bad wine.

Our Credo

We want to make it as easy as possible to buy wine.

«We want everyone to be able to contribute to the team with their full personality. Built on the foundation of our shared values, the magic of Flaschenpost is born from the combination of the differences between and the unique qualities of each member of the Flaschenpost team.»

Dominic Blaesi

Co-CEO & Co-Founder

How We Work

Flaschenpost is backed by a committed, innovative young team. We are convinced that it's only by combining our skills and abilities that we can achieve great things.

That’s why we emphasize personal responsibility and give Flaschenpost team members a great deal of freedom to design their roles in a way that allows them to make full use of their personal strengths.