What's on the label is in the bottle. That's what we expect – and it's true in the vast majority of cases. We're not quite sure about the 689. But we particularly want it to be. Because the numbers 6, 8 and 9 promise a long and happy life according to the harmony theory of Feng Shui. But one after the other: In Far Eastern number mysticism, 6 stands for contentment, or more precisely a kind of «flow» state – when everything is going like clockwork. The 8 stands for infinite possibilities, especially with regard to money. Last but not least, 9 promises a long life. The founders of the 689 Cellars winery in California's Napa Valley used to travel a lot in the Far East and have since been convinced of the positive power of these numbers. When the question of a name for their winery came up, they quickly realized that it had to be 689. «Nomen est omen», as the saying goes. The great success of this wine seems to confirm the importance of numbers. We don't believe that happiness can be bought. But wine can – and isn't that the same thing?






